In the old days, Think bars were 1.94 ounces.
That is 95.876% of what they were. To put it another way, they are 4.124% smaller than they previously were.
But wait, there’s more! These things used to be $1.25-$1.50 each and you could buy one at a time. Now, you have to buy a box of five for $9.99, which means they’re $2.00 per bar.
So, using $1.50 as the starting price, the price increased around 33%, but then you realize that while they are charging more, they are taking away some of the product. This is known as “shinkflation“. The prices go up and the products get smaller, all at the same time.
Not a big deal? It’s just a fraction of an ounce, after all. And really, what’s fifty cents? Well, did you notice that the company isn’t giving you 4% more at the higher cost? No, they took away 4%. So if it’s no big deal then why did they do it? Why don’t they add 4%? Because it is a big deal. These things matter. They add up. All products are going this way. Less product, higher price.
We all know why. It’s because of the dum dum in the White House doing dum dum things. If you shut off the gas lines and energy supply, nothing flows. Prices rise and every company goes into survival mode and prices rise again. But I have hope. This is temporary. The good guys will win soon.